About

This blog is primarily intended to be a place to vent when I get stuck writing my book The Liquid Information Philosophy but I expect I’ll be cluttering it with all kinds of other daily notes including Hyperwords software development and photography.

I was born in Bergen, Norway in 1968. My family and I moved to Singapore in 1979 and back to Norway two years later, where I would stay for a few years and then move to the US for university at Syracuse and a year of working in advertising in Silicon Valley. Since then London has been my home. But the story really starts in upstate New York:

In 1991 I was studying at Syracuse University in New York. I had always been intensely visual but I didn’t want to be an artist. I had considered myself a photographer and I was also very interested in graphic design, so I decided to study advertising design.

It turned out that advertising design really wasn’t for me and neither was being a traditional artist, as I discovered one day when I worked in Photoshop on an image and I heard a voice on my head saying ‘I have to make it art’. This thought made me realize that only the person creating the work knows what is art and what is not – art is the journey the artist goes through – the pieces of art are only souvenirs of the artists journey.

{ I kept on taking pictures and making video though, first analog, then digital with the amazing tiny LUMIX cameras which could fit in my jeans pockets and still take great snaps. Late 2009 I went back to SLR though – it’s just such a beautiful experience. http://www.fifty1point2.com is the latest venture into stills and http://www.twelveminutes.tv is where I post video stills shot with the SLR. }

This was on the height of the Mac Vs. PC opinion war and I was completely Mac.

I was driving one day, in the evening. It was raining. I was wearing my black leather jacket and jeans, as always. I was driving back from The Carousel Mall. I remember all these things as clearly as anything. And then it hit me: The Mac and Windows – they are both bad! This was such a revelation that I missed my turn off and had to drive half way through the city to and turn off to go home.

Computers should help us think and work much more powerfully than the Mac and PC did. My mission was clear: Develop a philosophy of how computers could be more powerful tools and mediums.

I spent the next six months working on a basic philosophical understanding of information and what I came to was that information is something which is useful to someone or something at some point.

After digging into the workings of Apple’s Advanced Technology Group (ATG) and finding out about XEROX PARC, I read Don Norman’s books and spent a good couple of visits in his office at Apple. I felt frustrated that although he graciously gave me his time, he felt Apple was too big to really innovate. I also read Howard Rheingold’s excellent book on the “pre-history” of the PC revolution, “Tools For Thought”, where I first learnt of Doug Engelbart, Ted Nelson and many more of the dreamers of whose technological visions we now live in the shadows of. There is so much more than Windows and Mac and Word Processing and The Web.

My life since then has been working to build liquid information environments, in various ways and I hop this book will have inspired some liquid thinking for your own work. Please do not hesitate to get in touch: frode@hegland.com

Frode Hegland
Starbucks Conduit Street,
London, 11 May 2011

“There are no passengers on spaceship earth. We are all crew.”
Marshall McLuhan

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